ShareThisWho Do You Follow When you LEED? (part 4)
-Reprinted from Construction ink | The Magazine of the Construction Association of South Florida
Gerry Klein | Director of Communications for the Construction Association of South Florida
gklein@casf.org
This post is a continuation of Part 3 – Who Do You Follow When you LEED?
Interesting Gibberish #3
(democracy is totally awesome)
US government lobbyists devoted to climate change have soared by more than five-fold since 2003 to over 2,800. There are now 5 climate-related lobbyists for every politician in Washington. Only a small percentage (138 of them) are pushing for alternative energy.
How gullible are you (fill in your name here)? One may be inclined to believe that LEED standards have been developed based on the latest scientific research – factoring in the life cycles of construction materials and climate variations; that they have been established independently without compromises with the building industry. Instead, it is widely believed that the building council has totally caved in to manufacturers whose products should have been banned, ignored regional concerns and created a point system that makes its own criteria meaningless. For numerous reasons, some genuine “green developers” have opted not to pursue LEED certification at all. It has now become a widely accepted fact throughout the construction industry that a LEED certification does not even make a building green or accurately measure impacts on the environment. Like a serpent with a shiny, red apple, LEED often tempts architectural firms to do things that are both unethical and sinful. Many know that there are no shortages of cheap alternatives and material substitutes that will get the desired points, but don’t offer any real environmental benefit. Where is the accountability for making the right decisions?
Stay tuned for Part 5 of the series…
Editor’s Note:
Gerry Klein is the Director of Communications for the Construction Association of South Florida and has over 23 years of marketing experience. He handles all Marketing, Advertising and Public Relation Services, as well as, individual marketing services for all CASF members. If you would like to arrange a seminar or confidential meeting to help your business grow, Gerry can be reached at gklein@casf.org.
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